Blair West are supporting Power Tool World to find a Head of Digital. Power Tool World is a leading £40 million turnover e-commerce business known for its strong digital presence and customer-first approach.
As the business enters its next phase of growth, this newly created senior leadership role will report directly to the Commercial Director and play a pivotal part in shaping and executing the digital strategy.
The opportunity:
- Lead the development and execution of a comprehensive digital strategy aligned to company growth objectives.
- Take ownership of the digital P&L, managing performance marketing, SEO, CRO, and platform development budgets.
- Oversee a multidisciplinary digital team across marketing, e-commerce, analytics, and UX/UI.
- Act as a key member of the senior leadership team, influencing company-wide commercial decisions.
- Drive optimisation across all acquisition channels including PPC, Paid Social, SEO, Email and Retargeting.
- Manage the e-commerce platform roadmap, ensuring high performance, scalability, and mobile-first design.
- Lead innovation initiatives exploring AI, automation, and new technologies to enhance digital capability.
You’ll be the ideal candidate for this position if you:
- At least 5 years’ experience in a senior digital or e-commerce leadership role within a fast-paced retail or online business.
- Proven track record of owning digital P&L and delivering measurable growth through multi-channel marketing.
- Strong commercial and analytical mindset with deep understanding of metrics such as CAC, LTV, ROAS, and AOV.
- Hands-on experience in SEO, CRO, PPC, and digital analytics tools (e.g., GA4, Google Tag Manager, Power BI).
- Demonstrable experience managing and scaling digital teams in a high-growth environment.
- Expertise in data integration, tracking, and automation technologies (SQL, APIs, BigQuery, Airbyte).
- Understanding of pricing and stock systems, including margin monitoring and throughput optimisation.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Comfortable operating in a scale-up culture, agile, innovative, and solutions-oriented.
The benefits included with this opportunity:
- Competitive salary plus annual performance bonus.
- Opportunity to shape and lead the digital transformation of a high-growth e-commerce business.
- High degree of autonomy and influence at board level.
- Exposure to cutting-edge tools, technology, and data platforms.
- Collaborative, forward-thinking culture with real progression opportunities.
Our commitment
Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. If you require reasonable adjustments at any stage during their experience with us, please speak to their consultant.
