B2B Marketing Manager

Blair West are supporting a leading MarTech agency to find a B2B Marketing Manager.
The business partner with ambitious e-commerce brands to deliver high-performing digital storefronts, growth strategies, and ongoing optimisation.

As the business enters a new phase of commercial expansion, this newly created role will take full ownership of B2B marketing, shaping strategy and driving lead generation for the UK market.

The opportunity:

• Develop and implement the B2B marketing strategy focused on attracting mid-market and scaling e-commerce brands seeking Shopify expertise.
• Own multi-channel demand-generation activity, including paid campaigns, SEO, email automation, content, and social media.
• Create compelling marketing assets such as case studies, insight reports, landing pages, and thought-leadership content.
• Strengthen presence across events, webinars, communities, and key e-commerce industry touchpoints.
• Build and refine a high-performing marketing funnel to increase lead quality, pipeline value, and conversion.
• Collaborate closely with the sales team to develop aligned campaigns and deliver consistent messaging.
• Take ownership of marketing analytics, reporting on ROI, campaign performance, and commercial impact.

You’ll be the ideal candidate for this position if you have:

• Proven B2B marketing experience within a digital agency, SaaS, or e-commerce services environment.
• A track record of delivering demand-generation campaigns that drive measurable pipeline growth.
• Experience marketing to e-commerce brands, ideally with exposure to the Shopify ecosystem.
• Hands-on experience with marketing automation platforms, CRM systems, and analytics tools.
• A data-driven mindset, comfortable using insights to refine performance and improve ROI.

Our commitment

Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. If you require reasonable adjustments at any stage during their experience with us, please speak to their consultant.