Blair West is supporting one of the UK’s largest providers of supply teachers to primary, secondary and special educational needs schools across the UK.

As a result, they created this new role of Marketing Director to help in the next stage of development and the delivery of the exciting and ambitious plans for the group and the businesses. As Marketing Director, you will be responsible for developing and implementing comprehensive and creative marketing strategies to drive brand awareness, enhance customer engagement, and support the overall growth objectives of the companies within the group.

The opportunity:

• Develop and execute the overall and individual companies’ marketing strategies, aligning them with revenue targets and objectives.
• Lead and manage a team of marketing professionals, providing guidance, support and mentorship to drive individual and team performance.
• Conduct market research to identify customer needs, market trends and competitive landscape, translating insights into actionable strategies.
• Create and implement integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, content marketing, events and public relations.
• Collaborate with cross-functional teams, such as product development, sales and HR, to ensure alignment and maximise marketing impact.
• Manage the marketing budget, ensuring efficient allocation of resources and monitoring ROI of marketing initiatives.
• Be a brand guardian for the group and the individual companies, ensuring consistency across all marketing channels and touchpoints.
• Build and maintain relationships with key stakeholders, including internal stakeholders, media partners, industry influencers and strategic alliances, to enhance the group’s brand positioning and expand its reach.

You’ll be the ideal candidate for this position if you’re:

• Qualified with a bachelor’s degree in marketing or relevant field.
• Experienced in a senior marketing role, preferably as a Head of Marketing or similar position.
• Able to demonstrate success in developing and implementing comprehensive marketing strategies that have resulted in measurable business growth.
• Strong at copywriting and a creative thinker.
• Comfortable suggesting creative ideas to help push our content further.
• Strong with your leadership skills and have the ability to inspire and motivate a team to achieve exceptional results.
• Able to demonstrate an in-depth knowledge of marketing principles, consumer behaviour and industry trends.
• Experienced in developing and executing integrated marketing campaigns across various channels, including digital, social media, content and events.

Our commitment:

Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. If you require reasonable adjustments at any stage during their experience with us, please speak to their consultant. 

If you’d like to speak to someone about this opportunity:

Will Smith: [email protected] / 07395324634